PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certaininformation about your device, including information about your web browser, IPaddress, time zone, and some of the cookies that are installed on your device.Additionally, as you browse the Site, we collect information about theindividual web pages or products that you view, what websites or search termsreferred you to the Site, and information about how you interact with the Site.We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the followingtechnologies:
- “Cookies” aredata files that are placed on your device or computer and often include ananonymous unique identifier. For more information about cookies, and how todisable cookies, visit http://www.allaboutcookies.org.
- “Log files”track actions occurring on the Site, and collect data including your IPaddress, browser type, Internet service provider, referring/exit pages, anddate/time stamps.
- “Web beacons,”“tags,” and “pixels” are electronic files used to record information about howyou browse the Site.
Additionally, when you make a purchase or attempt to make apurchase through the Site, we collect certain information from you, includingyour name, billing address, shipping address, payment information (includingbut not limited to credit card numbers), email address, and phone number. We refer to this information as “OrderInformation.”
When we talk about “Personal Information” in this PrivacyPolicy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally tofulfill any orders placed through the Site (including processing your paymentinformation, arranging for shipping, and providing you with invoices and/ororder confirmations). Additionally, weuse this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us,provide you with information or advertising relating to our products orservices.
We use the Device Information that we collect to help usscreen for potential risk and fraud (in particular, your IP address), and moregenerally to improve and optimize our Site (for example, by generatinganalytics about how our customers browse and interact with the Site, improvingour retargeting efforts and to assess the success of our marketing andadvertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties tohelp us use your Personal Information, as described above. For example, we use Shopline to power ouronline store--you can read more about how Shopline uses your PersonalInformation here: https://shopline.com/privacy. We also use Google Analytics to help usunderstand how our customers use the Site--you can read more about how Googleuses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analyticshere: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply withapplicable laws and regulations, to respond to a subpoena, search warrant orother lawful request for information we receive, or to otherwise protect ourrights. We may also share your Personal Information in our remarketing ortargeted advertising efforts.
As described above, we use your Personal Information toprovide you with targeted advertisements or marketing communications we believemay be of interest to you. For moreinformation about how targeted advertising works, you can visit the NetworkAdvertising Initiative’s (“NAI”) educational page athttp://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, you can opt out of some of these services byvisiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collectionand use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to accesspersonal information we hold about you and to ask that your personalinformation be corrected, updated, or deleted. If you would like to exercisethis right, please contact us through the contact information below.
Additionally, if you are a European resident we note that weare processing your information in order to fulfill contracts we might havewith you (for example if you make an order through the Site), or otherwise topursue our legitimate business interests listed above. Additionally, please note that yourinformation will be transferred outside of Europe, including to Canada and theUnited States.
When you place an order through the Site, we will maintainyour Order Information for our records unless and until you ask us to deletethis information.
Certain items on the Site such as alcohol can be bought byindividuals who are above the legally drinking age. You confirm that you arelegally allowed to purchase such items.
For more information about our privacy practices, if youhave questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org.